COMMUNICATION

COMMUNICATION

A case study on using social media to ones advantage

organizational behavior

Communication and it's functions.

* Control.
* Motivation.
* Emotional expression. 
* Information.

Direction of communication.

* Downwards communication.
* Upward communication.
* Natural communication.

Interpersonal communication

* Oral communication.
* Verbal communication.
* Non-verbal communication.

CASE STUDY

Using social media for ones advantage.

ideology

Freewater provides a blank canvas for the 
advertisers to advertise.
This advertisements, funds the distribution of free water for the consumer.
Because water should be free


PROS
* Attract customers.
* Increase your market reach.
* Customer network and advertising.
* Developing a           brand name.
* Reduce marketing cost.

 

CONS
* Need of daily           monitoring.
* Need of                   professionals.
* Risk of cyber           attack.
* Need of additional resources.
* Risk of misleading     information against the company

Keziah Ann Varghese

MA Public Administration